Desigual, a Barcelona-based high street fashion brand, opened its new store in Santa Monica, California. So what's new you ask? Publicity gimmick! All those who came for the launch of the store wearing their undergarments or only the underwear (men) were handed over a two-piece Desigual outfit for free. You've got the attention, you've got the freebie crowd and you've got the media. Their slogan; 'Come in undressed and go out dressed.' Works well, I say.
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